Creating magazines for IPad

Hi there.
I am a very small in-house printer/marketer for a single company in Canada with 8 branches. Each of these puts out a newsletter/magazine every second month for its customers. I want to make this magazine available for tablets and am now operating with indesign CS5 (I had CS3 design premium, and so just purchased the indesign, such that I could get access to this feature). I have not upgraded to CS5.5. There were some tutorials on the Adobe website with Andy Zivic, but these required subscribing to Digital Publishing, which I am not prepared to do for such a small readership. I want to host the content for tablets myself and have the servers and such to do so, but how would I do this without doing the whole DPS thing? Can I not just host a .issue format? Shouldn't that be an export function? Maybe it exists, as I'm still getting my feet wet with this version...
Another idea would be to have a separate function, much like the svg export option, that would output an iOS or android app that could then be posted to the app store for either of those platforms.

right well after many hours of frustration I have go it to work but not as I wanted, but still don't get why? I had drop shadow on the text, I took it off and re-created it and it works fine. I then added new shadows back on and works fine. I then placed the text back over the image which has an indesign gradient over it... No longer works?!?!
I then left the text over the gradient and took the drop shadows off, works again?! Why won't it work with shadows?

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    It cost, I believe $99 U.S. to become an Apple apps developer. You'll agree to Apple's Non-disclosure rules.  You'll receive Apple's app/software developers kit,and access to Apple's app developer site.
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