Downsizing pdfs in Keynote

When I drag pdfs into the slide frame they are oversized and not reduced to fit the frame in either axis even though I have the automatic downsampling preference on.
And with jpegs, if they're oversized vertically they're only resized to fit the horizontal frame dimension and then I still have to manually make them smaller to fit in the vertical axis.
Any thoughts?

1     create a new master slide
2     inspector > master slide appearance - tick the object or media placeholder
3     size and position the place holder for the proportions you want; use square, view or portrait placeholders as        needed on separate master slides for convenience
4     add new slides and apply the master slide with the place holder, to the slides
5     drag and drop images and PDF files anywhere on the place holder and they will fill correctly

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