Effective and actual ppi?

What's the difference between effective and actual ppi? Is there any reason I need to adjust the actual ppi if it's more than 300 x 300 ppi?

240 effective ppi is probably adequate for almost any commercial printing other than fine art reproduction. 115 could be pushing your luck, but there are so many variables that it's impossible to say anything absolute. What is the intended use and the intended viewing distance? What's the printing method?
You might want to take a look at http://forums.adobe.com/message/2042202#2042202

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