EMOD HELP- analytics on campaign recipient metrics

Question

Hi,
I have sent a Campaign out to 27k customers on the 19th January (first time EMOD user).
I need to create reports and analyses based on recipient metrics. So far, I have loaded a report using the Campaign Response History in CRM Reports and downloaded this into excel. What I am trying to find out is how many out of the 27k have received the email (delivered) and how many have bounced back.
1. Firstly I'd like to undertand what exactly do # of Recipients, # of Recipients, # of Hard Bounces, # of Open Responses, # of Responders, # of Responses, mean? So far I have figured out that soft + hard + open = # responses. Not sure if that is correct?
2. Some lines show blank in the count of # recipients, #responses etc... however there is an email address in the appropriate column. Has the email been sent or not? Has it been delivered? How can we make sure?
3. Then, looking at the 'Email' columns in my excel spreadsheet (this is who we sent the campaign to), it looks like some email addresses are missing (blank) however they are in CRM? Has the campaign been sent or not?
4. I'd also like to understand some individual lines reading as:
# recipient: 44
# soft bounces: 0
# hard bounces 15
# responders 28
# responses 35
# opened 20
email address: [email protected]
Is all of this for just 1 single email? Does this mean that the email was sent multiple times to just one single address? Why do the # recipients show 44?
5. Why do some lines show responses metrics if the email is blank?
6. On the overall campaign, how can I accurately measure the number of emails that have been sent and delivered?
Any answer to these questions would be great - sorry I know there are loads of questions.
Kind regards
Carine

Answer 1

Carine, here is my response:
1) See below for definitions.
2) All email recipients who have an email address and who do not have the Never Email flag checked are Sent an email. Whether they receive it or not is not always known. See below for explanation of why we don't always know if an email was received.
3) I'd have to see the report to understand what you are describing.
4) # of Recipients - Count of Campaign Recipients
# of Responses - Count of All Campaign Responses (Opt in to List, Opt out from List, Global Opt-out, Global Opt-in, Click-through on trackable url, opened email with images turned on)
# of Responders - Count of All respondents for a campaign (how many recipients clicked something?)
# Hard Bounces - Count of responses where response type equal to ‘Hard Bounce’
# Soft Bounces - Count of responses where response type equal to ‘Soft Bounce’
# of Open Responses - Count of responses where response type equal to ‘Message Opened’
# of Click Through - Count of responses where response type equal to ‘Click-through’
# of Opt Ins - Count of responses where response type equal to ‘Opt-in’
# of Opt Outs - Count of responses where response type equal to ‘Opt-out’
# of Global Opt Ins - Count of responses where response type equal to ‘Global Opt-in’
# of Global Opt Outs - Count of responses where response type equal to ‘Global Opt-out’
If your report was set up to report on one email campaign, then this is what the metrics are reporting on.
5) I'd have to see the report to understand what you are describing.
6) The recieving email server does not always tell EMOD that a message was received. If the email contained the Track Message Open tag, and the recipient receives html email and has images turned on, then EMOD will get notified that this email was opened. Otherwise, EMOD does not know if the message was opened or not (unless the recipient clicked something).
Hope this helps.