Exporting 16:9 720p HD to 4:3 SD?????

So we are shooting footage with an HVX at 720p 16x9. I want to be able to down convert this footage to 720x480 (4x3) SD for broadcast. I have tried to export out of FCP with the quicktime conversion and checking the preserve aspect ratio box with crop selected but the final export still comes out with the full 16x9 squished into the 4x3.
I was able to follow this same process with footage from a Sony EX3 and it worked fine. It cropped off the sides and made me a 4x3 image with no squishing. When I try this with footage from our HVX (DVXpro) it squishes. Is this a problem with the DVCpro footage of am I missing a step somewhere?
I did read that by exporting my HD footage at full res and then bringing that clip into an SD 4x3 timeline and stretching the clip out to fill the screen works, but I want to know if there is a way to achieve this in the initial export without having to re-import and stretch the footage?
Thanks

ciscomccarthy wrote:
So it sounds like that is the only way to achieve this. No way to crop the image on the export so its full frame in a 4:3 without squishing huh???
I didn't say that. There's always more than one way to skin a cat (metaphorically). My method is simply the easiest with the most control over the image in case you need to reframe. If all you care about is globally lopping the ends off, you can do that by exporting via Compressor.
In Compressor, you go into the geometry tab of the setting you are compressing with. There is a drop down for "Crop To". Choose the 4x3 1.33:1 setting and it'll take off the correct amount from the right and left to make a 4x3 frame.
Andy

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