Exporting Swf File in Indesign CS5

When exporting a swf file from CS5 how come is doesn't allow the same Flash features as in Flash? For example if you decided to zoom into a swf file in CS5 it doesn't move. However from Flash the published swf file moves when you zoom in. Is there something I am doing wrong or is it just the program that is forcing itself to do that?
If anyone can help that would be nice. Also I'm looking for a way to create a swf toolbar so I may zoom in and out without relying on flash. I am more into CSS and javascript-jquery. If anyone can push me in the right direction that will be good too.
An example is down below:
http://my.safaribooksonline.com/book/photography/9780321678744/firstchapter
Thanks,

...Also I'm looking for a way to create a swf toolbar so I may zoom in and out without relying on flash. I am more into CSS and javascript-jquery. If anyone can push me in the right direction that will be good too.
As mentioned, not much you can do with indesign only. Check out third party tool eDocker
With eDocker you can add proper user interface to SWF you have exported from InDesign, with draggable zoom + lot´s of other improvements.
Sample magazine: http://www.edocker.com/_demo/edocker-online-demo/

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