Exporting SWF Images in Flash CC

I'm running Flash CC and have been trying to export a swf image file just under 40kb. Swf is the accepted file format for an online ad campaign and I'm struggling finding the best way to combine quality and file size. The image is static. If I could use a png or jpg I would...
Flash keeps exporting files sized at 9kb and they are horrible quality. Any advice on how to change the export settings in Flash to improve the image quality and maximise my 40kb limit would be greatly appreciated.
I tried exporting the image through InDesign and the smallest file size I could get was 130kb with decent quality after exporting as a jpg and re-exporting. Unfortunately lowering the quality of the jpg only helped lower it from 250kb to 130kb... Not quite enough... Suggestions on exporting smaller swf files via InDesign would be greatly appreciated (though I think I have maximised the settings).
I have read tutorials and googled for hours. Any suggestion is welcome at this stage!

edit your image in photoshop and experiment with various settings/size.  there's no magic high quality small file size setting.
it's a trade-off.  the higher the quality and the greater the image dimensions, the greater the file size.  you have to decide where those are acceptable.

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