Exporting Video B-Roll for Broadcast Use

Hello:
What format should I export my b-roll video in from an event? We're distributing it online via a download link but I want this file to be as easy for reporters to use as possible.
Can someone explain the best process/format to export this in?
Will Quicktime be best? If so what options do I need to select to keep the file large enough for broadcast use yet compressed enough to send via YouSendIt?

Thanks. This might be a stupid question but how can I convert the output Quicktime from FCE to a MPG2? Are there any settings I need to check off?

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