H.264 encoding is pale, unsaturated

Has anyone noticed how encoding in H.264 also changes the color.
I've found I need to add a filter to raise the saturation +20 to compensate.
Next, I'm going to try adding a Brighness/Contrast filter, to raise the contrast +10.
Anyone know why it changes the color like this? QT7Pro doesn't do this if I export to any 'other' codec.

I wouldn't necessarily call what I described as "tricks." LOL
All I do is export from .dv files only. I get great results, color matching and proper saturation.
Not to be nitpicky, but just a few things I noticedin your post:
• You said you disabled "Fast Start." That shouldn't affect the quality of the export one way or the other.
• I can certainly see how masks might affect color saturation. However, in my projects (almost all edited in iMovie) I use multiple filters and effects, including letterboxing, Photoshop masks, etc. and still get the results I like.
• I noticed something BIG when I tried the deinterlacing tip of exporting a QT reference file to an H.264 movie: when I went to Show Movie Properties and selected the Video Track, I clicked the Deinterlace box first and the EnableHigh Quality box second. When I did it in that order, the color saturation was seriously affected. So I unchecked the boxes and clicked them in reverse order and everything returned to normal. Perhaps this is a quirk of my system, but I did find it interesting.

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