HDV project to web

Hi
I have a HDV project I would like to put on the web.
I would like to be able to export in either 480p or 720p like theese clips here:
http://www.adobe.com/products/hdvideo/hdgallery/
So basicly my questions are:
1. Which format and preset should I use to get 480p or 720p for playback in flashplayer?
2. How do I integrate the file on a webpage? (sorry if Q2 is somewhat offtopic).
Thanks in advance.
/Ulf

How? It seems obvious to me.
First, assume the viewer has a high bandwidth connection. That is key to the quality of the compression.
Second, make sure you have something people actually want to watch.
Really, they are just Flash videos. A little higher bandwidth than Vimeo uses I think, but Flash nonetheless. They post multiple files on their site so you can pick the one you want. That helps.
Perhaps I don't understand the question? Or perhaps I just think that exporting to Flash is a simple matter of using Premiere Pro CS3.
As for how to get it on a Web site, use Adobe Encore to create your Flash site to look just like a DVD, or use Dreamweaver to post your SWF files created in Adobe Flash.

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