How are non iWeb sites able to use non "web-safe fonts?

I know there is a list of "x" number of "web-safe fonts" that we should stick to. However, we all see incredible fonts all over the internet on non iWeb sites.
What is it that makes the non-safe fonts work for them. Is there anything we can do to make those fun fonts work for us? I don't have specific examples (sorry). . .just looking for a general answer
Thanks,
roxpat

The type of file compression to use for web pages is dictated by the number of colors required. Since graphics slow down a web site, your mission is to get the best overall appearance, with the smallest file sizes. The most popular forms of graphic compression are .gif and .jpg
.gif files are limited to 256 colors which work very well for non-photo types of graphics (logo's, etc) and .gif also supports transparency, where you can actually make a graphic appear to be 'cut-out' against a different color background. Gradients do not work well with .gif files.
.jpg files are more suitable for photo's due to the thousands or even millions of shades of colors in skin tones, vegetation, whatever. Jpg's do not support transparency or animation.
Photoshop Elements would be a very good program to pick as an overall web and photo retouching program. The "Save For Web" feature is sweet. You can even continue to use iPhoto to manage your photo library and choose a program like Photoshop as an 'External Editor' to actually work on the pictures.
Adobe Illustrator is probably not where you want to start. There is a learning curve to work with shapes (vectors) instead of actual dots on a page, and it's native format is not compatible with any web browsers. It's really not suitable for photo's at all. It is very powerful when working with commercial graphics that need to be sharp at all sizes, but probably more than you want to deal with.

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