How are PDF Annual Reports Created?

Hello all.
Quick question about annual reports / other formal PDF presentations. It seems to me that a great deal of creative and copy goes into making an Annual Report. Pictures, type, financial tables/graphs, etc must all be combined into one document that has a consistent brand theme throughout.
My question is how are these created in practice? Is there some special publishing software or is it a combination of many different programs? I'm looking for a way to semi-automate PDF creation by maintaining a template in Acrobat / Photoshop that is styled how I like and that feeds off several word and excel documents. Any advice please?
Thanks.
Uleirka.

Most folks would create such a document in something like WORD. It allows you to link to databases and such. When it is ready to be finalized, you would simply print to the Adobe PDF printer or use the PDF Maker.

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