How do you make a new PDF preset in pages?

I had a very embarrassing pages moment today. A price list for my artwork went out a 10mb when exported from pages at the medium setting. The source images are from the media browser- from my aperture library.
I know I am an idiot for not checking but I usually make out OK with apple products right out of the box. I tried the reduce file size option but was not nuts about the results. I would like more control over the output ie a custom preset that scales the image down but results in better quality that the 72dpi that the previous method generated.
I know there is a way but I can not find the relevant thread that i once looked at years ago.
many thanks

Mac Help says this about compressing pdfs:
Compressing a PDF file
Large PDF files can be difficult to archive or email. Using Preview, you can compress a PDF file so it’s easier to share or store.
To compress a PDF file:
Open Preview, in your Applications folder.
Choose File > Open, select the PDF file to compress, and then click Open.
Choose File > Save As, choose Reduce File Size from the Quartz Filter pop-up menu, and choose a name and location for the new PDF file.
Click Save.
This process compresses the images in the file. The compressed images look the same as the originals when viewed onscreen, but may appear to be of lower quality when printed.
Further exploration of Help will tell you how to adjust the amount of compression.
Walt

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