How to link web app item to different URL other than detail page

Hi, this is probably a bit of a stupid question but I can't find the answer anywhere.  On my site, I have projects set up as web apps--I want the customer to be able to click on the title or image for the web app and for it to link to a PDF or blog page, NOT the detail view.
So I want the app title and image to link to a different URL, not detail view.
Here's the page in question, if that helps: http://sherrihaab.businesscatalyst.com/projects
Thanks in advance for any help.

{tag_name_nolink} - Will make the title with no link wrapped around it
{tag_yourimagefield_value} - Will give you the raw source of the file location
You can then form your own image html and links wrapping this and the web app item name text.
To form the link source to go to - create a text custom field and just type or copy and paste a url into that field.

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