I downloaded an app in the itunes app store on my pc and it's in my library, but it will not show up when i click ipod then apps?

I downloaded an app in the itunes app store on my pc and it's in my library, but it will not show up when i click ipod then apps?

You need to sync the app to the iPod
iTunes: Syncing media content to iOS devices and iPod       
Is the app compatible with your model iPod and iOS?
Are any Restrictions set that would prevent installing the app on your iPod? Settings>General>Restrictions
Do any apps no sync to the iPod?
Does any media now sync to the iPod?
Have you successfully synced aps to this iPod from this iTunes library before?

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