Image map in html email- color of text

I'm using some image maps in an html email newsletter and using the alt tag on some of the images to give a brief description as to what the newsletter content covers.
The issue I have is that the alt text is in the color blue. Can I control that and make it black? I've tried a few ideas but the text stubbornly remains blue........grrr!
Thanks
Os

RikRamsay14 wrote:
I think this is going to be one of those cases where I disagree with a large amount of your arguments. I find almost no valid reason for using a "slice and dice"  method of email marketing and if the client is going to insist on that (or at least not accept the little extra time/cost in creating a template), it should be made very aware to them that the impact of the email will be severly diminished.
The hardest/most time consuming part of the template building (or HTML email building) is getting your first one that works consistently in all/most email clients. Once you have that one, its very easy and fast to change the layout, edit content etc. Add to that MailChimps resources on pre-designed HTML email templates and your good to go. http://mailchimp.com/resources/html-email-templates/
As for your examples above, they are not all done the same way.
http://www.screwfix.info/nl/jsp/m.jsp?c=4d2f0f00cbac503dfb is a relatively good example as the main focus of the email is in text - the top and the offer. The images are all products.
http://tre.emv3.com/HM?a=ENX7CloMai0H8SA9MOBj7h3nGHxKXLxSfPcStGb5lw8W0 bBhOG5mpqVsje_HheCmyF2x is a bad one as it's images all the way to the disclaimer.
You can see the differences by turning images off in your browser using the web deveoper toolbar.
I agree only IF you have a client that adheres to the template. I don't know many or any clients that adhere to anything personally. Its like when producing a magazine. Good ones adhere to a template design but they are generally produced by large companies with a good budget, a marketing department and a copywriter to make sure the content fit. My client are not in that league, they tend to write the copy themsleves and don't edit anything or give too much care or attention to following any layout. My job is to make what they supply fit. A template in that senario is going to be completley useless.
The first example above is probably 95% images....and you think that's a realatively good html email example?

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    > --
    > Murray --- ICQ 71997575
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    >>>>>>
    >>>>>> --
    >>>>>> Patty Ayers | www.WebDevBiz.com
    >>>>>> Free Articles on the Business of Web
    Development
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    Request Form, Estimate
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    >>>>>
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    >>
    >
    >
    >

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       <tr>
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    Wiinenot

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