Importing HD footage mov./mp4 export to hd

When importing HD mov.mp4 or hddvds, once the file goes into the timeline the resolution softens, when exporting to play on DVD player the playback does not look HD, can someone help?

roarusafrank wrote:
maybe its SD, however the resolution of that dvd looks nice on a dvd player, however when I import that dvd into PP and make a couple of edit then export to media and burn on toast the quality playback does not look as crisp on the dvd player? Im not sure if importing incorrect or exporting?
First, you are compressing HD to DVD, losing quality in the process, then you edit this compressed material again and need to compress again, which loses quality for the second time. That is called generation loss. Each time you encode/compress you lose quality. Do your edits and only when completely finished, encode/compress to DVD.
Second, using toast instead of DVD can also deteriorate quality (depends a bit on your toaster).

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