Inactive Gift Card - How do you get constructive service from Apple?

I bought a Gift Card on 22 October from the local supermarket. It apparently wasn't activated by them. Somehow Apple have made that my problem. My first request was answered by a computer. I am now dealing with humans who do not seem to have any authority to resolve the issue. This is a ridiculous waste of peoples time over something that is relatively simple.
How does anyone ever get Apple to resolve an issue? Is anyone within Apple actually authorised to make a decision? Honestly, I am exasperated. How does anyone get Apple to resolve these issues?
For the last 3 weeks I have been patient - a model citizen. Here is my latest email. Apple keep removing its content. They have also removed previous threads. I have edited it slighltly for privacy reasons if that is their problem:
This verging on the ridiculous. I was quite excited to get my first iPhone. Now I am not. This has taken weeks to resolve. It has included my returning to the store to be told that they can not help me and to contact Apple. I contacted Apple, number [########] and received nothing but an automated response that had absolutely nothing to do with the inactive card. Apple did nothing else and then sent me a satisfaction survey. I could not believe that.
[#######] is my second attempt. I have now spent hours trying to get this resolved. We are talking about NZ$30 here! It is not the crown jewels. It is not the value of an iPod, iPhone, or iPad.
I have proved that I purchased the card, again and again. Obviously, for whatever reason, it was not activated at the store.
We have consumer laws in New Zealand. I know them well. I should never have let the store send me back to Apple as under our consumer laws it is the stores problem to solve. It should not have been my problem and I should not have been put to this trouble. I am not a criminal. I purchased an iTunes card that didn't work. That should be Apple's problem and the Countdown Store's problem.
So that this is in language that hopefully Apple can understand - iMad. Yes, very angry. Angrier than an 'Angry Bird'.
What I will do is:
Tell everyone I know not to buy an iTunes card. There is no service associated with it.
Tell everyone I know that Apple spends weeks messing you around and does not actually provide any service.
Tell everyone I know that Apple has a great product let down by poor service processes.
What I do want to make very clear is that I do not hold you or [name] responsible. At least I am dealing with humans after the nonsense automated response I first received. However, someone in Apple somewhere must be able to make a decision. Whoever it is and wherever they are please pass on the following message - STOP MESSING ME AROUND! I deserve an iPad2 for the time you have taken out of my life. I can never get those hours back.

We have consumer laws in New Zealand. I know them well. I should never have let the store send me back to Apple as under our consumer laws it is the stores problem to solve.
You have let the original store off the hook? I think this is where I would spend all my focus. They need to activate it, not Apple.

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