Increasing enrollment in current classes

For many the challenge is how to get more students into the SAP classes we offer.  What are the best ideas to increase enrollment in existing classes?

I think for students at ungergraduate level there is often a confusion over who exacftly SAP are, whereas MSc and MBA students know exacftly who SAP are and the ease with which students can be attracted shifts accordingly. In soe MScs held by my schools they have seen their recruitent go from around 15/20 students to 60/65 by promoting SAP. Whereas at U/G level the promotion of SAP has to go hand in had with some form of communication about who SAP are and why it is important. That and of course the fact that it may be perveoced as 'difficult' by some students - particularly yhose with  no operations or IS background.
One anecdotal example that shopws how it can be used: One university begins each year with a set number of spaces in its labs for SAP and s set number of places, defined by the lab spaces, on its SAP-related courses. Each year it gets around 60 students doing one particular course which has a significant SAP element - one which discusses implementation, engineering, and all the elements that a consultant might get involved with.
Each year there is a gradual spreading of word of mouth as their friends begin to realise exactly what SAP is and what it coud mean in their careers and certainly initial job searching. By the end of the year the lab is always filled with around double the number of students that are originally envisaged - just with students who have asked to join their friends to see how to use the software even if there is no acccreditation. For a year or two this was allowed until the numbers got so high that they had to allow only the official students. The course gets requests at theend of the year that are between double and triple the number of places - but by this time the coiurse is over. However each year the universityv finds it cannot attract that number initially to the course - it is always around te 60 mark.
This just shows the power of word of mouth and demonstration (and a little knowledge).
Martin
Martin Gollogly
Director, University Alliances
United Kingdom and Ireland

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