ITunes Radio Video Ads annoying

My laptop just update to the new iTunes. The online radio plays minimized in the background. However, now all video ads pop up and takes front row center to show me the stupid ad. I am trying to type a paper and this thing takes over.
Anyone knows how to disable this? Else I will be downgrading and blocking iTunes form ever upgrading via Host file. However, I prefer not to do that since future iOS programs won't sync with old iTunes.
Is apple really making me choose between obtrusive ads vs their products? Cause if that is the case, I don't see the point in buying iOS devices if I will need the new iTunes that has this annoyance.
<Edited By Host>

I have the same issue....over 25K songs so iMatch is disabled. I think I am finally at the point where I am going to drop match. No sense in paying for it if I get only get 10% of the benefits and 100% of the hassle.
Any tunes added since it maxed is not seen on other devices. Since it is maxed on my iMac I get iTunes radio ads.
Even though it says my iTunes Match is screwed, most of the content from iTunes Radio is from my personal library with only 1 in 10 songs being something I don't own.
It feels as if iTunes Match and Radio are for people with almost no personal music collection, or their entire collection was purchased from iTunes. Either way it falls short of the hopes I and many others had for it.
I would gladly pay a few bucks more to have iTunes Match work correctly. And Apple has had plenty of time to design, test and implement a solution for users with large collections, yet no solution has appeared. iTunes Radio, being so heavily dependent on my iTunes collection (based on the music it generates), seems to not be much of a bargin considering that I pay for it AND get ads.
Considering the iWorks update debaucle, Apple seems to be dissapointing a lot of people these days. While I still love my Apple hardware and OSX, I can't help but be greatly dissappointed in their lack of attention to detail and their recent all-hype approach to delivering on the software side. They have the money and resources to build extrodinary software, yet they seem to make an effort to deliver what most would consider great products from Microsoft, but sub-standard from Apple. 

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