Just purchased Lightroom (stand alone) and asks for a previous serial number. I don't have one only an students version of photoshop for which I can't find the serial number

Just purchased Lightroom (stand alone) and asks for a previous serial number. I don't have one only an students version of photoshop for which I can't find the serial number

If it is asking for a serial number for a previous version then you purchased an upgrade version rather than a standalone version.  You should be able to determine this based on the price you paid.  If you do not own an earlier version then you need to purchase a full version rather than an upgrade.  If you did purchase a full version but acquired an upgrade version then you will need to acquire the full version.
Contact Adobe support thru chat to help get resolution...
Get help with orders, refunds, and exchanges (non-CC)
http://helpx.adobe.com/x-productkb/global/service-b.html ( http://adobe.ly/1d3k3a5 )

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