Lack of Response not sure anyone cares about loyalty anymore

Question

I contacted customer service via email about purchasing a new MacBook Pro for my daughter with her College Money. When we purchased it we told the Best Buy employee about our difficulty getting her approved on the 3rd party website that checks her enrollment. We purchased the computer one day prior to going on vacation. We never could get her cleared and were going to send all of the numerous items to the 3rd part group but seeing that no one would do anything after 15 days it was pointless. My complaint is that now we cannot take advantage of the student discount and now the computer has also droped another $45 in price which is double frustrating. This was not my money but my daughters college money. If this was not my daughters money I probably would not even care but it was her hard earned money. I was very proud that she saved and was able to purchase this item and also pay for her own tuition. So now we are looking at a computer that is less than a month old and now could have purchased for $145 less if I went directy to Apple.If you look at my account I had previously been an Elite member for years and purchased all electronics and appliances from your store. Well now that I have eveything I need at my home I did not purchase as frequently so my Elite status dropped to a regular membership.Being in Sales and Marketing for the last 20+ years I know how important it is about communicationg with customers with opportunities with your company. This is why I wrote in the first place. The answer I received was a canned answer that did not give me a resolution or closure to my situation. I replied to the email and never received a response. I had been planning on purchasing another MacBook and IMacsince they are both over 5 years old and both previously purchased theough Best Buy as wereall of my appliances at my home along with Denon and Def Tech speakers.Not once was I given any reason to continue shopping with your company. Even a small gesture may have kept me shopping with you but nothing was offered. Through the years I have seen what a little customer service or lack of can do to a company. I am tempted to share this on Twitter, Facebook and any other way I can based on mere principle. The lack of response should tell others where their loyalty should lie.

Answer 1

Hello Daoliv,
One of the goals to which we aspire is excellent communications with you and also with our other customers. While I am at a loss to explain why you have not had further contact as a result of your recent email to us, I know that you should have received a continuation of your conversation and I apologize for that not being the case.
As to your daughter's enrollment in our College Student Deals promotions, I recommend that she contact us so that we can work to resolve the issues that she has encountered. We offer the program so that our customers may avail themselves of it, not so that they have a new point of aggravation. I regret that this has been part of your experience.
Best Buy's Price Match Guarantee is a great way to ensure that you receive the best price on the products you purchase, but our requirement is that a request for price match be within the return period (usually 15 days). Outside of that time frame, we are unable to accommodate a request for price match.
With that said, I have some information for you about your recent Macbook Pro purchase, so please watch for a private message from me. To check your forum inbox, ensure that you have signed in with your user name and password, then click on the envelope icon in the upper right of this page.
I am extremely grateful that you took the time to share your ongoing experience with us.
Sincerely,