Online Store In Flex

Hi all... Am currently in the process of building an online
store, the database is a MySQL database, and I originally was going
to do the whole thing in PHP... But have started to look into
building it in Flex as an option... I have posted on a heap of web
forums and no one there will really stick up for Flex so thought
I'd post here to get some feedback from the other side of the coin
so to speak...
Obviously an online store IS achievable in Flex, but is it
advisable? I'm assuming like Flash Flex doesn't have great SEO
capabilities, and I guess for an online only store that would be
important. But I'm thinking that alot more interactivity can be
achieved building an online store in Flex... Anyway if anyone has
any opinions would be much appreciated...
Thanks!

I am no expert on flex, but I've heard that there are things
you can do to make flex sites SEOed. (Search Engine Optimized) But
I wouldn't be the person to ask about that.
But I do run an online store that was built in php (zencart)
and runs with a mysql backend. We have decided to switch our
frontend to flex, and use php as our middle man to access our mysql
database. For us, flex will give our users a better experience. I
personally like the ability that flex gives you to separate the
front end from the back end, so that you can make your site
available to more users on more platforms. That is an obvious
benifit over php.
Also, with Flex 3 coming out soon, and Adobe AIR, you can
even make a front end for your store that runs as a local
application on a users computer - I'd like to see php do that! :-)
But using flex you wont get away from php totally - you will
still need it for database access and the like.

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