Placeholders in Email templates - Marketing

Hi everyone,
Does anyone know if it's possible to add custom placeholders in the email templates for Marketing Campaigns? (menu: Marketing->Content->Email templates)
If this is not possible, does anybody know if we can add code, through the SDK, during marketing campaign execution?
I don't find any suitable Events/Validations/Actions Validations in the Create Script Files section for an extension on the Campaign Business Object.
Our goal would be to implement a coupon placeholder allowing us to send out personalized coupons (generated through a webservice) in an email marketing campaign.
Many thanks in advance,
Best regards,
Joost Stallaert

Hi Janina,
are there any new information regarding this topic? We also want to add customer specific placeholders to the template. Is there any other possibility to add e.g. the accounts owner to the template?
Thanks in advance
Lars

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<div class="pageborder"> <center><img src="https://system.netsuite.com/core/media/media.nl?id=12679&c=723462&h=55e51819e92ef317c357" width="720" height="86" border="0" /> 
<a href="http://www.eyecareandcure.com/Diagnostic-Products"><img src="https://system.netsuite.com/core/media/media.nl?id=28469&c=723462&h=dc5c279154096ce1f361" width="195" height="40" border="0" /></a><a href="http://www.eyecareandcure.com/Pharmaceuticals"><img src="https://system.netsuite.com/core/media/media.nl?id=28474&c=723462&h=9365342d3d72baf4c0d2" width="195" height="40" border="0" /></a><a href="http://www.eyecareandcure.com/Exam-Room-Supplies"><img src="https://system.netsuite.com/core/media/media.nl?id=28470&c=723462&h=4f1b836f6412ab952e34" width="195" height="40" border="0" /></a><a href="http://www.eyecareandcure.com/Vision-Testing"><img src="https://system.netsuite.com/core/media/media.nl?id=28468&c=723462&h=3c7664689336406c15ee" width="195" height="40" border="0" /></a> <a href="http://www.eyecareandcure.com/Optical-Tools-Supplies"><img src="https://system.netsuite.com/core/media/media.nl?id=28473&c=723462&h=a227a48f3b29b0a38f7a" width="195" height="40" border="0" /></a><a href="http://www.eyecareandcure.com/Medical-Surgical-Supplies"><img src="https://system.netsuite.com/core/media/media.nl?id=28472&c=723462&h=c94240f73ea2a1647745" width="195" height="40" border="0" /></a><a href="http://www.eyecareandcure.com/Sterilizing-Disinfecting"><img src="https://system.netsuite.com/core/media/media.nl?id=28475&c=723462&h=5742c12d94b5c490d535" width="195" height="40" border="0" /></a><a href="http://www.eyecareandcure.com/Instruments"><img src="https://system.netsuite.com/core/media/media.nl?id=28471&c=723462&h=3e0b5322e37bf2b86796" width="195" height="40" border="0" /></a></center> 
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FEBRUARY SHIPPING SPECIAL! www.eyecareandcure.com Free Ground Shipping on all internet orders over $200.00* Enter Promo Code FEB13 during checkout 
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