SAP CRM Implementation & It's GAP

actully i m new in SAP CRM field but having good knowledge about marketing consept. i m little confuse about the SAP CRM implimentation, I know it's a complex process and it's main motive to profit maximization & shortend the sales bind-up and many more... can u pls tell me about few real CRM implementaion example, why & how actully CRM implemented? and what was the GAP there on client requirments?

Hi Sreen,
In the case of Sales / ICWC you could start with basic order entry. This would be phase 1.
In phase 2 you could add extended fact sheet, sales contracts, case management, and scripting functionalities. If you decide to include Marketing, then this phase could for example include free goods.
Phase 3 would consist of extended marketing functionality: full segmentation of BPs according to multiple marketing attributes; marketing calendar/plan and campaigns.
Phase 1 alternative: Leave ICWC for phase 2 and only implement basic sales functionality in phase 1. In that case you would do order entry via CRMD_ORDER and not via ICWC. Phase 2 would then included (basic) ICWC functionality.
Of course the demands and requirements of your customer would be leading in deciding the phasing of your project.
Kind regards,
KZ
<u>p.s. please award points if useful.</u>

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    <u>p.s. please award points if useful.</u>

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