The app is in the store. Now what?

Question

Hi,
Finally I wrote my first iPhone application. Apple approved it and now my child is in App Store since today. There are no reviews, no buyers, no nothing.
What are the steps to get the reviews from people to promote my app? I am planning to strip off some features and submit the light version of my application in near future. But before that step accomplished can I do some other market tricks to promote my app?
Thanks!

Answer 1

First, take these steps if you haven't yet:
1) Go to ITC->Manage Your Applications->Edit Information->Pricing. Set Availability Date to today's date. If you do this immediately you might get anywhere from a few minutes to a couple days on the front page of your category. Note that this only works once per binary. The (still?) undocumented policy is that it's the developer's responsibility to reset this date on the day the app appears in the store. Otherwise the Released date will probably be the day you submitted the app, so it could be buried on page 10 its very first day.
2) If you requested daily trend reports (or if these are now available without an extra request), go to ITC->Sales/Trend Reports->Daily tomorrow morning (else Weekly next Monday or Tuesday). If you've sold over 10,000 units your first day, phone your accountant right away because you're going to be an iPhone millionaire. If the first day sales are from 1-25, don't feel like you're alone.
Reviews have been running about 1 in every 1000 downloads for me, so don't expect any until you've sold at least a 100. And some really nice apps can get really nasty reviews. Remember that lots of these come from kids who are angry because no one wants to play with them. Others come from middle aged adults who are still living in their mother's basement. Of course some developers write their own reviews, and quite often these award 5 stars. Many of the planted reviews are painfully obvious, so if you do that (and I hope you don't!), please get someone else to write it.
There are lots of marketing tricks, but I don't seem to know any of them. To start you might consider a brain transplant to change from a programmer to a promoter. In my experience those are two very different kinds of people. Hopefully someone who knows something about marketing will respond to your question soon.