The so-called "worldwide apple program" to replace iPhone5 battery isn't really "worldwide"

Question

I'm really disappointed of Apple's support and the so-called "worldwide" iPhone5 Battery replacement program.
On November 2012 I was transferred from Mexico to Switzerland to work as a Diplomatic officer. Me and my wife needed a cellphone, so we bought 2 iPhone5.
On March 2014 I was transferred back to Mexico and, nevertheless our 2 iPhone5s are eligible for this program, we received a message from the Apple Authorized Service Provider (AASP) stating that we cannot benefit from this program because our iPhone5s were bought in Switzerland and not in Mexico.
A few minutes ago I phoned Mexico's Apple Support and Service line, and I got the exact same answer than that from the AASP. Additionally, I was told that the only iPhone5s that could benefit from this program in Mexico were those bought in Mexico, the US, Canada and Puerto Rico. Afterwards they gave me the best possible solution they could think of:
"For you to benefit from this program:
a)Why don't you send your iPhone5s back to Switzerland;
b)Have someone take them to a Swiss AASP to replace the batteries;
c)Have someone fetch the iPhones from the AASP (with the batteries replaced);
d)Have someone send them back to you, to Mexico"
I was absolutely astounded by the solution provided, because of the cost and time that would have to be invested in order to replace a set of affected iPhone5 batteries.
Prior to this incident, I assumed that Apple was a little bit conscious about the global mobility of its users, hence the need for a real global support service; but now I'm sure that they're not.
I am aware that the iPhone5 Battery Replacement Program includes a line that gives Apple a way-out to avoid replacing affected batteries, even for eligible iPhone5s, which reads: "Apple MAY restrict or limit repair to the original country of purchase". The problem here is that there's no MAY and, in our case and I'm sure that we're not the only ones, Apple is simply denying the replacement of affected batteries.
For future so-called "worldwide apple programs", Apple should consider stating that "Apple restricts or limits repair to the original country of purchase". By doing so, the customers will be really informed on how "worldwide" are their programs and we will be in a better position to decide if we really want to buy their products (with that kind of "worldwide" support) or we should decide upon other cellphone brands.
I would really appreciate if someone could share Apple's criteria for the MAYs and the contact info or a way to benefit from this program in Mexico with a Swiss iPhone5.
Thanks in advance!!

Answer 1

Thanks Pogster,
Those limitations are exactly what I'm asking the community for their help. That's what I called "the MAYs".
Let me show you how "worldwide" this program really is. I'll post in spanish the answer I got from the AASP, and then I'll translate it for you:
Estimado(a) Sr.(ta) LUIS MARIANO VELAZQUEZ
Aprovechamos el presente para enviarle un cordial saludo y agradecerle la confianza que depositó en nosotros. Así mismo deseamos informarle sobre el estatus de su equipo que nos proporciono para efecto de Revisión
Estatus de Equipo: Diagnosticado
Falla: EQUIPO ENTRA PARA PROGRAMA DE CALIDAD DE BATERIA
Solución de la Falla:Buenas tardes con referencia al equipo,  revisamos el caso con Apple, sin embargo no podemos remplazar la batería, ya que los equipos fueron comprados en suiza y el programa no es internacional solo aplica a equipos comprados en mexico.
Fecha de Ingreso: 29/08/2014
Dear Mr. LUIS MARIANO VELAZQUEZ
We take this opportunity to send our warmest regards and thank your trust on us. At the same time, we would like to inform you on the status of the Revision performed to your device
Device status: Diagnosed
Failure: DEVICE ELIGIBLE POR BATTERY QUALITY PROGRAM
Failure solution: Good evening, regarding your device, we checked the case with Apple, but we cannot replace the battery, because the devices were bought in Switzerland and the program is not an international one, it is only applicable to devices bought in Mexico
Reception date: 29/08/2014
As you can see, the scope of the word "worldwide" has been degrading from Worldwide to "not an international program" to only devices bought in Mexico, so in a nutshell it's worldwide but (really really really) local.
So Apple is the best example of what's known as "Think Global, Act Local"