Unity: "Adobe is not firmly committed"

Today Unity announced they don't see Adobe being firmly committed to the future development of Flash and will remove Flash support for Unity. Not the best PR for Flash and Adobe. Will we see a strong roadmap for Flash and gaming soon or is Unity doing the right thing?...
http://www.gamasutra.com/view/news/191112/Unity_drops_Flash_support_says_Adobe_is_not_firm ly_committed.php
/KC

Adobe does a great job of making it look like they really don't give a crap about older tools until they just fall under their own weight. It becomes a self-fulfilling prophecy. Several products have already died this way, and others are just barely hanging on by their fingernails (looking at you, Director, ColdFusion).
What you need to take from this is that it doesn't matter that Adobe has a lot of other products that hook into Flash in important ways, such as Captivate, After Effects, and even InDesign. Adobe is simply ham-handed at handling the PR for products that are no longer considered "cool." They have absolutely zero skill at resurrecting interest in a technology that has taken a pr hit. My personal theory is that this is because their higher-ups lose interest in a technology that gets slightly tarnished even before the rest of the internet has time to get to that point--even if they own the technology in question.
This means that you can expect Flash to basically molder away for a long time before disappearing. Adobe shows few signs of even realizing they have a skill gap here, much less taking steps to address the problem. You could argue putting Mesh in a higher-level position was a step in the right direction, but it does not look like he has been able to do much to stop the bleeding. This could be because he's a developer at root and just isn't equipped to fix a marketing/pr problem, or it could be because they haven't really given him the authority to do what would be needed to resolve the issue (similar to what happened with the Director of eLearning when Adobe EOD'ed Authorware).
Does this mean that you can't make money with Flash? No. The Titanic may be sinking, but it's huge, and it will be many hours before the orchestra sinks below the waves. Not only does Adobe have many products that are tied to Flash, but many other companies do as well, and an ecosystem that large takes a long time to fall apart. Adobe EOD'ed Authorware in 2007, and I didn't fire my last AW client until 2010, and that was a much smaller ecosystem that had been hanging on by its fingernails for a couple of years already.
Smart companies planning projects are going to have to gradually move away from Flash, not because of the technology itself, but because of Adobe's abysmal record on being able to recover from these sorts of situations. But that process takes time, and you can still play for the guests that are abandoning ship as long as you have one eye on the lifeboat you're planning to get onto when you reach the water line.

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