Using an application built with the iPhone SDK for business

Hi,
I've just finished making an application for a university project I am working on, its designed to show the benefits of using mobile technology in businesses. But I didn't totally think this through. After demonstrating this application to them, they've now asked if they can have this software on there devices to test and evaluate it. I had to say that I honestly don't know.
Is it possible to distribute an application I have made only to those who I choose? More specifically this is an application to be ran on iPod touches, how would I only allow my colleges to install this application?
I've heard of businesses using iPhone for business, but how exactly do they do it?
Thanks,
Si.

Thanks etresoft,
I have a Developers account so testing the device on other iPod's/iPhone's shouldn't be a problem then. But what about distribution on a large scale, if they decided to use this for every employee, 1000+, is there a method to do this?
After researching I have discovered that a business can have an enterprise developers account, would this qualify for installing a private application on 1000+ devices? This will probably never happen, but as this is a uni project, I need to cover all aspects. Including if this is feasibly possible.
Thanks,
Si.

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