Video becomes soft and watermark blurry when exporting to iphone

Hi guys, having a bit of an issue. I have some video i saved as apple either pro res 422 HQ or apple pro res 4x4. When i try going from that, to a .mp4 h.264 format (either in quicktime or compressor using the apple devices preset, at 700 kb) the video gets soft, and the watermark gets choppy when ever something is moving behind it. I've noticed going straight from source material things look fine. I know going from source is always going to be better, but i didn't think the difference was going to be so catastrophic. Anyone have some tips?

New feature in QuickTime is Export to Web and it is still in "baby" step mode.
Nice to have QuickTime writing the page code and creating the reference movie but a little more understanding by the page authors is required.
Take a look at the data rate differences between the "cellular" and "iPhone" settings. 900kbit/sec versus 56kbit/second rate.
Same dimensions (I suppose because I've done no tests) so the 56 kbps so that version would download very fast and look very ugly.
If you don't need it (and we all probably don't) just remove the check mark before choosing Export. But, since it will be such a tiny file, no real harm using it (unless you get comments that your video looked very ugly when viewed "cellularly".

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