When synching music in I tunes there is an error saying it can't be read

I have a whole bunch of music on my pc for synching to my Sony Walkman. I tunes converts this before registering in I tunes but then when I try and synch that music to I pad it won't synch and says that the files are not readable. Does anyone know why this is?

If the audio is not formatted/ converted to the specs for audio (below) iTunes won't sync them to the iPad. Just because iTunes can play an audio file doesn't mean the iPad can play them.
Audio playback
Frequency response: 20Hz to 20,000Hz
Audio formats supported: HE-AAC (V1), AAC (16 to 320 Kbps), Protected AAC (from iTunes Store), MP3 (16 to 320 Kbps), MP3 VBR, Audible (formats 2, 3, and 4), Apple Lossless, AIFF, and WAV

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