Why do I have to upgrade to buy books ?

So, like so many others, I have had the misfortunne to upgrade to iTunes latest version, on my main PC.     Like so many others, it's been a disaster.  Login to the store impossible, amongst other things.
But, on my laptop, I run the older version, 10.1.0.56, and it works quite nicely, thanks.
But, I went to buy stuff on the store today - because the login works perfectly with the old version - and it won't let me buy books, or get samples of them - it keeps telling me I 'must' upgrade to the latest version of iTunes, first ?
You mean the one that doesn't work ?  Ah, thanks but................No.
So, the artists/authors are ok with losing sales, because I won't download duff software - is that it ?
Why can't I just buy stuff, as-is, on version 10.1.0.56 ?

I didn't think the update process was difficult at all... although I can understand the frustrations of a slow internet connection (I recently installed SP 2 on my parents' computer, with a dial-up connection). I do know, that with the release of iTunes 7, they have more or less overhauled the iTunes Store (doubling the resolution of their video files, for one thing) and therefore it no longer works in earlier versions of iTunes.

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