Xml workflow/layout question - urgent

Hi,
I'm new to the XML scene and have made progress but have the following question.
I have a .xls file that I open in Oxygen (xml editor) and save out a .xml file.
I then import the .xml file into InDesign CS5.
I have tagged the text placeholders and the image placeholders with the appropriate tags (not shown in this screen grab).
I'd like to automatically flow the text data (A-E, J-O) into a text box (on the right side of image), then flow the images (E-I) into the picture boxes on the left side of the page. There is a large amount of data (InDesign pages) so it is important that I configure this so that all of the content flows automatically thoughout the InDesign file.
Do the images need to be treated as anchored objects in a text box or is it possible to flow them into picture boxes?
I can manually drag the "product_image" files to the picture boxes but I have yet to figure out how to automatically flow these images into the layout, aside from within the same text box as the rest of the text. Instead of using the anchored object approach, it seems it would be more efficient to flow into picture boxes if possible.
Also, any feedback on how to get this data to flow automically thoughout the InDesign file would be really helpful.
Thanks so much.
Josh

Hi,
It is possibly to flow the images into picture boxes without treating them as anchored objects.Appropriately tagging the placeholders for graphics and text and then importing the XML file would allow the data (both text and images) to flow automatically into the respective tagged frames.
Regards
-Pooja

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Fellow Countrymen (and women),
I work as a graphic designer for a large outlet chain retailer which is constantly growing our base of centers. This growth has brought a workload that used to be manageable with but two people to a never ending sprint with five. Much of what we do is print, which is not my forte, but is also generally a disorganized, ad-hoc affair into which I am wading to try to help reduce overall strain.
Upon picking up InDesign I noted the power of the simple Data Merge function and have added it to our repetoire in mass merging data sources. There are some critical failures I see in this as a tool going forward for our purposes, however:
1) Data Merge cannot handle information stored and categorized in a singular column well. As an example we have centers in many cities, and each center has its own list of specific stores. Data merge cannot handle a single column, or even multiple column list of these stores very easily and has forced us into some manual operations to concatenate the data into one cell and then, using delimiter characters, find and replace hard returns to seperate them.
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3) Data merge only accepts data organized in a very specific, and generally inflexible pattern.
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ON TO MY ACTUAL DILEMMA aka Convert to XML or not?
Recently my coworker has suggested we move toward using XML as a repository / delivery system that helps us quickly get data from our SQL database into a usable form in InDesign.
I've watched some tutorials on Lynda.com and havent yet seen a clear answer to a very simple question:
"Can XML help to 'merge' large, dynamic, data sets like a list of 200 stores per center over 40 centers based off of a single template file?"
What I've seen is that I would need to manually duplicate pages, linking the correct XML entry as I go rather than the program generating a set of merged pages like that from Data Merge with very little effort on my part. Perhaps setting up a master page would allow for easy drag and drop fields for my XML data?
I'm not an idiot, I'm simply green with this -- and it's kind of scary because I genuinely want us to proceed forward with the most flexible, reliable, trainable and sustainable solution. A tall order, I know. Correct me if I'm wrong, but XML is that beast, no?
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Not to mention much of the important data is held in attributes rather than text fields which are children of the tag.
Im thinking of proposing the following organizational layout:
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Why is this important?
This is used on multiple documents in different layout styles, and since our store list is ever changes as leases end or begin, over 40 centers this becomes a big hairy monster. We want this to be as automated as possible, but I'd settle for a significant amount of dragging and dropping as long as it is simple and straightforward. I have a high tollerance for druding through code and creating work arounds but my co-workers do not. This needs to be a system that is repeatable and understandable and needs to be able to function whether I'm here or not -- Mainly because I would like to step away from the responsibility of setting it up every time
I'd love to hear your raw, unadulterated thoughts on the subject of Data merge and XML usage to accomplish these sorts of tasks. What are your best practices and how would you / do you accomplish these operations?
Regards-
Robert

From what I've gleaned through watching Lynda tutorials on the subject is that what I'm hoping to do is indeed possible.
Peter, I dont disagree with you that there is a steep learning curve for me as the instigator / designer of this method for our team, but in terms of my teammates and end-users that will be softened considerably. Even so I'm used to steep learning curves and the associated frustrations -- but I cope well with new learning and am self taught in many tools and programs.
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It seems as though as long as the initial page is set up correctly using imported XML, individual data records that cascade in a logical fashion can be flowed automatically into new pages. Basically what you do is to create an XML based layout with the dynamic portion you wish to flow in a single frame, apply paragraph styles to the different tags appropriately and then after deleting unused records, reimport the XML with some specific boxes checked (depending on how you wish to proceed).
From there simply dragging the data root into the frame will cause overset text as it imports all the XML information into the frame. Assuming that everything is cascaded correctly using auto-flow will cause new pages to be automatically generated with the tags correctly placed in a similar fashion to datamerge -- but far more powerful and flexible.
The issue then again comes down to data organization in the XML file. In order to use this method the data must be organized in the same order in which it will be displayed. For example if I had a Lastname field, and a Firstname field in that order, I could not call the Firstname first without faulting the document using the flow method. I could, however, still drag and drop content from each tag into the frame and it would populate correctly regardless of the order of appearance in the XML.
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