All about  PnL[Profit and Loss] and SGA[Sales Growth analysis]

hello SDN.
I have just joined a consumer goods MNC as an executive trainee working on SAP BI.
My current profile is on SGA loading and  PnL loading.
Can anyone tell me more about SGA and PnL.
I do not want the SAP technical points.
I need the core business explanation for these topics.
Why are they needed and what role they play at the management level, etc...
Waiting for the reply eagerly
Thanks

Hi,
I think u r asking more on functional analysis, Management uses Sales Growth Analysis (also called Top Line analysis) to know the growth rate in their Revenues, it shows their Market share and customer retention and new customers added, whether their promotional campaigns worked or not? like this it helps the management.
Coming to Profit and loss analysis or also called as Bottom line analysis, it shows their efficiency in optimum utilization of resources, increase or decrease in operating expenses etc.
based on the above two analysis, the scenarios may be like this:
Revenues increased, but profit come down, what r the reasons?
Revenues decreased, but profits increased, reasons?
etc.
this may be useful
Thanks
Ganesh

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    dear all
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    dear all
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    Hi
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