Brand New iPod Touch, absolute failure to launch

Hi all, I was hoping someone here could help me.
I currently live and study in Japan, and thought I'd treat myself to a shiny new 32GB iPod Touch after my girlfriend and I marvelled over them for about an hour in the Nagoya apple shop. I popped into town today and picked one up.
I already have iTunes and a 3rd Generation iPod Nano 8GB, and they work fine, apart from sync problems, probably related to my Vista operating system.
When I got home, I plugged my new Touch into my freshly-booted pc... and nothing. The "hardware recognised" sound plays, and the ipod flickers on for about two seconds, displaying a connection cable and the iTunes logo, presummably telling my to connect it to iTunes.
Well, obviously I can't. The thing isn't even recognised in the "My Computer" window. The only place my pc sees it at all is in the divice manager under "Other Devices". It either has a question mark next to it, or an error saying the driver is not configured correctly. I have tried the "update driver" button, disabling and re-enabling, restarting my pc, and re-installing itunes, all to no avail.
The worrying thing is, the ipod itself seems unresponsive. All that happens when I press the button, is a few seconds of the image pressummably telling me to connect it to itunes, then it just seems to turn off again. Holding down the button doesn't do anything.
This is really worrying, as it is brand new, out of the box, and was $600 with the case.
Can anyone shed any light?
Thanks
Message was edited by: JRCurtis

Just something I forgot to add: For the few seconds that the ipod stays on, when it displays in the "Other Devices" tab in Device Managed, if I press on "Properties", I get this message:
This device is not configured correctly. (Code 1)
To reinstall the drivers for this device, click Reinstall Driver.
Not really sure what this means, as reinstalling drivers doesn't seem to do anything...

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