Calculated marketing attribute in crm segmentation

Good afternoon experts
I am looking for some simple advice.
Currently we are using segmentation via BW. (BW APD -> CRM ADS - Info set - Data Source - Attribute list).
For calculated fields (ex: getting data like dob,***, number of orders) should we use additional fields at infoset level (some abap code included) or should we do all calculations directly via BW and simply feed it to the ADS in CRM.
Is there a best practice depending on volume/complexity?
Best regards
Razvan Z

Hi Razvan,
we had a similar requirement and we have done all the calcualtion in the BW (DSO, infosets).
Simply map the attributes, data source in the segmentaion. The purpose of having a BW system is to
do multiple and complex reports. If you are processing the large amount of data in CRM it will cause slowness and session timeout. So I would suggest all the data processing should be done in BW and please show the result in CRM.
Regards,
karthik J

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<b>Reward with Points!</b>

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<b>Points Awarded for helpful answers.</b>
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Pratik Patel.
Reward with Points if it is of any help to you!

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Points will be rewarded
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hi sap gurus,
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Edited by: packframe2585 on Feb 23, 2012 7:47 AM

Hi,
i´m using FM CRM_MKTBP_MAINTAIN_OW. But this is also not very good from a performance point of view.
Kind regards
Manfred

Calculated marketing attribute in crm segmentation

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