Clarifications on campaign

Question

Hi Gurus,
I have one doubt related to campaign.
I am executing a campaign on a web UI (this only to test the campaign execution).
On the channels i have selected "Email" as the medium,beneath this there are two fields one is "form for data file export" and the second field is "activity template".
I am really confused to understand how this scenario works.
I haev assigned segment builder,product etc...etc.. just i want to know how this works out when campaign is executed and what is the significance of "form for data file export" & "activity template".
Kindly look into this isue and  give your suggestions.
Cheers
Shashidhar

Answer 1

hi shreedhar
for capturing the campaign response u can check ur display contcat list in which u will get the count the number of times the mail form has been actually accepted by the customer.
this way u can test ur campaign execution and for response recording that once u have executed ur campaign ,just set a strategy for ur work that how u want to use that reposne,
ican tell u how i am doing my way in our project,its like that
once the campaign is executed the response of the customets are actually being captured into the mail server and then once all the response are recorded reports are beings prepared on the basis of that data.
this is just the prototype of the process,u can think of ur own strategy and devise a methodology.
regarding the activity template,do one thing create ur new template ,before that go to SPRO and release the template for activity journal
and then go to the activity journal page and create a new activity template where u mention all the things like start date and end date and product info,and then release the template ,this way the template is tored,
then once u r creating ur campaign to be executed u can use that previously made template there.
best regards
ashish