CS3 ratio and text question

I just don't get this ratio thing.  I'm editing a project in widescreen.  All of my assets show 720x480 under Video info in the project window, yet they all fit in the wide screen format in the timeline output.  I don't get that because 720x480 is 4x3.
So I open the text window to insert some text and I see that that window is in the 4x3 format and I don't know how to widen it so that I can move the text anywhere on the widescreen timeline.
My main question is how to get the text window to be widescreen but if anyone can lend an explanation to this whole ratio thing I'd also appreciate it.
Thanks
Craig

There are two "Aspect Ratios." The first is the Aspect Ratio of the Frame Size. That is the 720 x 480, that you see. Then, there is the PAR (Pixel Aspect Ratio), that John T. mentioned. In SD, there are two common PAR's, that determine how the images are composed, using non-square pixels. Basically, they are 0.9 and 1.2 (CS4 and CS5 have corrected the rounding of these PAR's just a bit), meaning that for Standard (4:3), one has rectangular pixels that are taller, than they are wide, hence the 0.9 PAR and for Widescreen (16:9), they are wider, than they are tall, hence the 1.2 PAR. It's the same pixel x pixel count, but those pixels are different sizes of rectangles.
Good luck, and hope that this helps,
Hunt
PS - for 4:3 Titles, you can use the fixed Effects>Motion>Scale (unchecking Proportional), but do watch out for "stretched" Text, as it might be easier to redo, than alter those visual attributes.

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