Exported video too large, quality poor

Hey guys. I'm starting with a 1440x1080 mts video, trimming it down (total trimmed length is about 7 minutes) and exporting it to a 1440x1080 mp4.
But sadly, I have to increase the bitrate very high in order to get quality that approaches the original, resulting in a much larger file size. I managed to get the size of the exported video (shown in the table below) to a reasonable size, but it was still lower quality than the original.. Can I get some help here? Essentially, I just want to export the video with the original resolution and around the same size but in something like .mp4 format.
PowerDirector11 achieved this with no fuss.
Starting File Info:
General
ID                                       : 0 (0x0)
Format                                   : BDAV
Format/Info                              : Blu-ray Video
File size                                : 287 MiB
Duration                                 : 7mn 22s
Overall bit rate mode                    : Variable
Overall bit rate                         : 5 439 Kbps
Maximum Overall bit rate                 : 13.7 Mbps
Video
ID                                       : 4113 (0x1011)
Menu ID                                  : 1 (0x1)
Format                                   : AVC
Format/Info                              : Advanced Video Codec
Format profile                           : [email protected]
Format settings, CABAC                   : Yes
Format settings, ReFrames                : 2 frames
Format settings, GOP                     : M=3, N=15
Codec ID                                 : 27
Duration                                 : 7mn 22s
Bit rate mode                            : Variable
Bit rate                                 : 4 959 Kbps
Maximum bit rate                         : 12.0 Mbps
Width                                    : 1 440 pixels
Height                                   : 1 080 pixels
Display aspect ratio                     : 16:9
Frame rate                               : 29.970 fps
Color space                              : YUV
Chroma subsampling                       : 4:2:0
Bit depth                                : 8 bits
Scan type                                : Interlaced
Scan order                               : Top Field First
Bits/(Pixel*Frame)                       : 0.106
Stream size                              : 261 MiB (91%)
Audio
ID                                       : 4352 (0x1100)
Menu ID                                  : 1 (0x1)
Format                                   : AC-3
Format/Info                              : Audio Coding 3
Mode extension                           : CM (complete main)
Format settings, Endianness              : Big
Codec ID                                 : 129
Duration                                 : 7mn 22s
Bit rate mode                            : Constant
Bit rate                                 : 256 Kbps
Channel(s)                               : 2 channels
Channel positions                        : Front: L R
Sampling rate                            : 48.0 KHz
Bit depth                                : 16 bits
Compression mode                         : Lossy
Delay relative to video                  : -67ms
Stream size                              : 13.5 MiB (5%)
Ending File Info:
General
Format                                   : MPEG-4
Format profile                           : Base Media / Version 2
Codec ID                                 : mp42
File size                                : 632 MiB
Duration                                 : 7mn 12s
Overall bit rate mode                    : Variable
Overall bit rate                         : 12.2 Mbps
Encoded date                             : UTC 2013-05-24 22:15:10
Tagged date                              : UTC 2013-05-24 22:15:10
Video
ID                                       : 1
Format                                   : AVC
Format/Info                              : Advanced Video Codec
Format profile                           : [email protected]
Format settings, CABAC                   : Yes
Format settings, ReFrames                : 3 frames
Codec ID                                 : avc1
Codec ID/Info                            : Advanced Video Coding
Duration                                 : 7mn 12s
Bit rate                                 : 12.0 Mbps
Width                                    : 1 440 pixels
Height                                   : 1 080 pixels
Display aspect ratio                     : 4:3
Original display aspect ratio            : 16:9
Frame rate mode                          : Constant
Frame rate                               : 29.970 fps
Standard                                 : NTSC
Color space                              : YUV
Chroma subsampling                       : 4:2:0
Bit depth                                : 8 bits
Scan type                                : Progressive
Bits/(Pixel*Frame)                       : 0.257
Stream size                              : 619 MiB (98%)
Language                                 : English
Encoded date                             : UTC 2013-05-24 22:15:10
Tagged date                              : UTC 2013-05-24 22:15:10
Audio
ID                                       : 2
Format                                   : AAC
Format/Info                              : Advanced Audio Codec
Format profile                           : LC
Codec ID                                 : 40
Duration                                 : 7mn 12s
Source duration                          : 7mn 13s
Bit rate mode                            : Variable
Bit rate                                 : 253 Kbps
Maximum bit rate                         : 320 Kbps
Channel(s)                               : 2 channels
Channel positions                        : Front: L R
Sampling rate                            : 48.0 KHz
Compression mode                         : Lossy
Stream size                              : 13.1 MiB (2%)
Source stream size                       : 13.1 MiB (2%)
Language                                 : English
Encoded date                             : UTC 2013-05-24 22:15:10
Tagged date                              : UTC 2013-05-24 22:15:10

clanderson00
The answers are in the details. But, from what you offered above, whether you have Premiere Elements 10 or 11 Windows, here is what I am suggesting that you try.
Import your 1440 x 1080 HD anamorphic 16:9 @ 29.97 interlaced frames per second into Premiere Elements, using the project preset of:
NTSC AVCHD HD1080i30.
If you are using version 10, you do that in the new project dialog yourself.
If you are using version 11, the program is supposed to do that setting automatically based on your first drag of the clip to the Timeline. Check Edit Menu/Projects Settings to make sure that the program has recognized your video properties correctly and assigned the appropriate project preset. If not, open a new project and go to File Menu/New/Project and set the project preset yourself, making sure to put a check mark next to Force Selected Project Settings on This Project. After OK'ing out of there, then bring in your video via Add Media/Project Assets/drag to Timeline.
When you get around to exporting, give the following a try (in looks like that was the area that you were exploring already)
If version 10, Share/Computer/AVCHD
If version 11, Publish+Share/Computer/AVCHD
use the preset = MP4-H264 1920 x 1080p30
That preset uses default bitrates of Target 32 Mbps and Maximum 40 Mbps. Go with that to get a baseline for your video which appears to have an overall bitrate of about 12 or lower Mbps. If necessary, redo, Lowering for file size requirements.
Then let us know what that looks like.
Can you shoot at 1920 x 1080 at a higher bitrate with your camera? And does your camera shoot progressive as well as interlaced video?
Thanks.
ATR

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