How can I keep logo background transparent when flattening for web?

Hi, I have a logo designed in Illustrator which I'm bringing into Photoshop to save it for the web. It comes into Photoshop with a transparent background, but when I save it for the web or flatten it, it gets a white background. Can you tell me how to keep the background transparent?

File > save for web (& devices). That will give you the best and smallest web-ready graphics. With save as you're embedding all kinds of info that doesn't need to be in the image. File size can bloat ten-fold quickly. Use save for web.

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