How do you creating a B/W high-res pdf?

I created a full page full color ad in InDesign CS3, we decided to switch to a B/W ad instead. How can I create a high-res B/W pdf?
I looked throught the different choices when I "Export a High Quality PDF" but didn't seen anything about B/W.
Thanks.

You can do it with hyperlinks, link to: page then export to interactive pdf.
Here is a test:
https://dl.dropboxusercontent.com/u/72277778/Home%20test.pdf

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