I am trying to activate  new qualitative research software. When I attempt to activate it my Apple Air will not allow it and gives an error message saying we cannot verify the identity of the developer of the software

I am trying to activate  new qualitative research software. When I attempt to activate it my Apple Air will not allow it and gives an error message saying we cannot verify the identity of the developer of the software

The developer isn't recognized by the App Store, so your Mac is trying to protect you in case the program is malware. As long as you are sure it isn't, follow this procedure:
In the Finder, locate the app you want to open.Don’t use Launchpad to do this. Launchpad doesn’t allow you to access the shortcut menu.
Press the Control key, then click the app icon.
Choose Open from the shortcut menu.
Click Open.The app is saved as an exception to your security settings, and you will be able to open it in the future by double-clicking it, just like any registered app.
OS X Mavericks: Open an app from an unidentified developer

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