I backed up my iphone yesterday and i cannot use that back up today. when i go to back up on itunes i can see the stored backup on there!!

HOw do i restore lastest backup from itunes?

I'm in the same situation as a lot of people. Whenever my iPhone 4 updates, it locks into sync mode and then I continuously lose my important data (contacts & photos etc) and recent backups replace more important backups, without asking for permission to do so.
As this has happened before, I make regular backups. Yesterday it showed one of these recent backups, but this has been replaced with todays, which is a new installation.
Is this the same with the new iPhones? Are Apple trying to encourage people to over to new iPhone, with more compatible software?
I really need help with this, as it keeps happening and I spend a lot of valuable time trying to rectify it.

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