I need to turn a print pdf into a web ad

I have created pdf's for a print project.  I need to know how to convert the pdf's into web ads.  I have InDesign CC and Adobe Photoshop CS2.
Any help would be appreciated!
Thanks,

You'll probably be using still images or GIF animation for final ad; another option is Flash (SWF).  Digital ad agencies sometimes require multiple file versions for expandable ads - still image, collapsed state, expanded state. Per post above, Photoshop will be sufficient to create basic stills, if you're doing animated ads you might need to get someone to help you.

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