I've purchased an app and it shows up in my iTunes. But when I download it to my phone, it disappears after its installed. Why is this?

I've purchased an app and it shows up in my iTunes. But when I download it to my phone, it disappears after its installed. Why is this?

Is the app checked in the Apps tab of iTunes?  That's how you tell iTunes whether you want the app on your phone or not.
Otherwise, check the very last screen on the phone.

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