Images are very blurry when I author to DVD

Looking for a little help.
I author a DVD each month for a company and we add image overlays to movie trailers. It has a banner along the top of the trailer and along the bottom. (Movie title, movie cover, copyright line and a couple small logos)
We use video that is 720p so I built it in Premier Pro CS6
Video Settings I use in PP CS6
DV - NTSC > Widescreen 48kHz
General
Editing mode: QuickTime DV NTSC
Timebase: 29.97fps
Video Settings
Frame size: 720h 480v (1.2121)
Frame rate: 29.97 frames/second
Pixel Aspect Ratio: D1/DV NTSC Widescreen 16:9 (1.2121)
Fields: Lower Field First
Audio Settings
Sample rate: 48000 samples/second
Default Sequence
Total video tracks: 3
Master track type: Stereo
Audio Tracks:
Audio 1: Standard
Audio 2: Standard
Audio 3: Standard
The video comes out pretty decent (I realize because we author to DVD it wont be HD)
When creating the overlays I use Photoshop CS6 I have tried so many different ways and they come out really nice IN Premier Pro, but as soon as I author to a DVD they are blurry.
I have tried a bunch of the presets in PS but the most common one I try is:
Preset > Film & Video > HDV/HDTV 720p/29.97
Width 1280
Height 720
Resolution 72
RGB Colour 8 Bit
Colour Profile: Don't colour manage thus Document
Pixel Aspect Ratio: Square Pixels
Does anyone see what I am doing wrong? Or could it be that I am authoring in 720p HD and then trying to burn it to a DVD, cause when I author to a Blu-ray it looks fantastic, it's just downgrading to DVD it sucks.

Ok so I tried importing from Premier Pro to Encore, and I also tried it by doing what you said above (Ann) but even in the preview timeline it's really blurry

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