InDesign to PDF  - Client wants clickable ads

I'm laying out a magazine with ads in InDesign CS4 that will be converted to PDF for online distribution.
The client would like the reader to be able to click on the ads to be taken to the advertiser's website. I'm not making up the ads myself; I'm just placing provided image files.
How would this be accomplished either in InDesign or in Acrobat?  I'm striking out on searches, since I don't know what the feature is called.
Thanks for your help,
Michele

THANK YOU! That's the information I needed.
Michele
1106 Design will be closed the week of June 29 through July 3, 2009.
Normal business hours will resume on Monday, July 6.
Thank you.
From: SavvyPop <[email protected]>
Reply-To: <[email protected]>
Date: Wed, 17 Jun 2009 15:22:14 -0600
To: Michele DeFilippo <[email protected]>
Subject: InDesign to PDF  - Client wants clickable ads
You can easily do this in the already created PDF providing you use Acrobat
Pro...I assume you do.
Open the Adavanced Editing tools, and select the Link tool. From there you can
marquee whatever area you wish to be the hotspot clickable area to trigger a
action...the actions include open a webpage amoun other options.
>

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