John Lewis selling MBP cheaper than Apple?

Dear Forum
John Lewis in the UK seem to selling MBPs cheaper than Apple. ididnt think this was something Apple liked. i assume its thesame machine?
JL:
http://www.johnlewis.com/apple-macbook-pro-with-retina-display-mgxa2b-a-intel-co re-i7-256gb-flash-storage-16gb-ram-15-4-/p1613211
Apple:
http://store.apple.com/uk/buy-mac/macbook-pro?product=MGXA2B/A&step=config
Ive not got that wrong have i?

mumbles2701 wrote:
thanks Roger
...Apple seem to command their retailers to somehow not discount their products
Doing this would be seriously illegal and could attract a large fine. It's more likely that retailers mostly see no reason to undercut Apple on a product which is in much demand. 16GB is the maximum available, and indeed the only configuration for this model. (The 13 inch ones come with 8GB which you can upgrade to 16GB but only at the time of purchase - it's not possible to upgrade later as the RAM is soldered onto the motherboard.)

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