Letter Communication Method in Marketing Campaign Execution

Hi All,
When you assign the communication method to the communication medium in Campaign Execution there is a drop down list box where you have the choice between these communication methods :
1 BP Controlled
2 telephone
3 Internet Mail
5 Fax
6 SMS
7 Generate Contact (visit)
8 Open Channel
9 Lead
10 File Export
11 Sales Order
The communication method "letter" is not listed : do you know how to add it ?
Thank you and best regards

Hi Thomas,
They're values from domain CRM_MKTPL_COM_METHOD. You can check them in t-code SE11.
Kind regards,
Garcia

Similar Messages

Communication medium creation in Campaign execution

Dear experts,
Please guide me how to create communication medium while executing the campaign.
I had errors in communication medium and template while executing the campaign.
Awaiting the response at the earliest of possible.
Thanks in advance,..
Regards,
Ramesh Mudhigiri.

Hello,
depending on the communication medium selected system builds the screen configuration for the communication channel screen. If you select any communication medium that creates any business activity / lead / sales order the related template fields get enabled so you can use a activity template / lead template / sales order template for the business transaction creation.
In case of the open channel communication medium system is not sure which fields are required in the open channel context all those fields are shown independently from the configuration.
The same is hardcoded and determined in the following calls:
119 METHOD CREATE_VISIBLE_ATTR_LIST CL_MKTPRJ_COMMCHNL_UTIL
118 METHOD CREATE_NEW_CONFIGURATION CL_MKTPRJ_COMMCHNL_UTIL
However you can use BAdI CRM_MKTPL_UIU_MODIFY_COMM_CHNL to modify the determined configuration according to your requirements. Using the BAdI you can add / delete fields from the configuration that are not required in the open channel conext.
Please find further information in the following note:
1454944 Modify channel attributes via BAdI
The BAdI should be available in your system however I hope this helps to understand the behaviour.
best regards,
Johannes

Campaign execution for parallel communication medias

Hi,
From a campaing I want to create orders and in parallell send e-mails. In the img activity I have created a communication medium which consists of a communication method for creating order and one for creating e-mail, but only the method with the higest priority is started and it is not allowed to have to methods with the same priority. Some ideas??
regards Camilla

Hi Camilla,
Kindly try using one communication medium having 'Communication method = Imternet mail', and use
'Transaction type = Sales order' (by selecting appropriate type from F4 help).
This will allow two process to be set on same priority.
Hope this helps.
Regards,
Anup

Open Channel in Campaign execution

dear experts,
i want to used the open channel in campagin execution for sending message to the other system. basicly it will generate the xml file in the server.
in order to do that, i made a badi implementation of CRM_MKT_EXP_CAMP_DAT and made some code in its method EXPORT_CAMPAIGN_DATA.
beside that i also add a new communication channel in campaign execution.
and for the form, i made a form with general usage and plain text type.
i test the badi in campaign by selecting 'Target Group to Channel' in the menus after select the target segment.
in the testing, i faced an error and if i trace the error using tx SLG1 there is 2 messages found, that is:
1. <number> partners in the target group is not contacted
2. error determining call times for open channel for target group
is there any clue why i face this error ?
is there any documentation for implementing the open channel in campaign ?
please help
many thanks in advance
eddhie

Hi.
Go to SPRO: CRM > Marketing > Marketing Planning and Campaign Management > Campaign Execution > Define Communication Medium
Here if you are on CRM 7.0 release you already have a communication medium of example: ACTV, that generates documents of type 0010.
You must create your own communication medium, with communication method "Generate contact" and indicate which transaction type should be generated. In your case, set here your visit document type.
Then you create a campaign for this communication method, assign a target group and execute campaign.
After job execution if you check the last documents created on CRMD_ORDERADM_H table, you will see the generated visits.
Regards.
Susana Messias

Interactive Reports for Marketing Campaigns using HANA

Dear Experts,
We are Implementing Interactive Reports for Marketing Campaigns using HANA Hence, I request you all to help with the Config Steps / any documents that help.
Your Help is really appreciated.
Thanks In advance
Satish

David,
There are several drawbacks with the standard functionality that you will encounter:
- SAPconnect only supports HTTP url posting or RFC destination setup (which means you need a third party server program)
- The mail forms do not impose a limitation on the length of messages
- Target groups do not check if the person has a mobile number.
If you look at SMS gateway providers they normally allow use via web service or SMPP. If you plan on doing "bulk" campaigns where you will generate multi-thousand messages a month then you need to use one of these options. SMPP is a binary protocol that is way too complicated for a business application to implement. So web services is your best bet.
If we used mostly standard CRM functionaliy we would do the following for SMS:
- Use the segment builder to handle our target groups
- Use the personalized mail functionality
- Use the open channel exits for segment execution to handle the communication to SMS gateway.
Now keep in mind that for SMS campaigns this is going to be cubersome, and not going to provide all the mobile marketing functionality you need. It still appears that even for CRM 52/2007 that mobile marketing is not really fully addressed in the solution with several major gaps.
We ended up going down a custom route, because the segment builder was not-user friendly and unstable in CRM 40 and the mail form technology did not meet our needs for sending messages and creating template based scenarios. We still make use of the CRM business partner master for the distribution.
If you have any further questions on doing SMS campaigns with CRM, please let me know. This is one area where I have spent some extensive research. If you are looking for SMS gateway providers in the US, I can also provide some names based on our previous research.
Thank you,
Stephen

Marketing Campaigns using SMS

Hi,
Has anyone ever configured CRM to use SMS for Marketing campaigns?
Is there any useful documentation on it?
I have the best practice guides but there is no mention of how to do this.
Any help/advice appreciated.
David

David,
There are several drawbacks with the standard functionality that you will encounter:
- SAPconnect only supports HTTP url posting or RFC destination setup (which means you need a third party server program)
- The mail forms do not impose a limitation on the length of messages
- Target groups do not check if the person has a mobile number.
If you look at SMS gateway providers they normally allow use via web service or SMPP. If you plan on doing "bulk" campaigns where you will generate multi-thousand messages a month then you need to use one of these options. SMPP is a binary protocol that is way too complicated for a business application to implement. So web services is your best bet.
If we used mostly standard CRM functionaliy we would do the following for SMS:
- Use the segment builder to handle our target groups
- Use the personalized mail functionality
- Use the open channel exits for segment execution to handle the communication to SMS gateway.
Now keep in mind that for SMS campaigns this is going to be cubersome, and not going to provide all the mobile marketing functionality you need. It still appears that even for CRM 52/2007 that mobile marketing is not really fully addressed in the solution with several major gaps.
We ended up going down a custom route, because the segment builder was not-user friendly and unstable in CRM 40 and the mail form technology did not meet our needs for sending messages and creating template based scenarios. We still make use of the CRM business partner master for the distribution.
If you have any further questions on doing SMS campaigns with CRM, please let me know. This is one area where I have spent some extensive research. If you are looking for SMS gateway providers in the US, I can also provide some names based on our previous research.
Thank you,
Stephen

Campaign Execution Vs Campaign Automation

Hi All,
I have following queries.
1.Whats is the main difference between Campaign Execution Vs Campaign Automation.
2.I have a requirement - To Execute Campain for different Target groups to 3-4 Communication Channels at once . if possible - Let me know - How its possible.
Please guide me. Thanks in Advance.
Regards,
Amrita

hi
campaign execution is executing the campiang once all the parameters are set like target group has been defined and communication channels has been selected ,now you just have to execute the campaign to get the desired result
it can be done both manually or automatically
for automatic execution you have campaing automation
Campaign automation is designed to help you to deal with multichannel, multiwave and real-time campaigns, providing direct reactions to customer responses.
Setting up a fully-automated campaign means that employees can access the campaign automation tool directly from the campaign screen, improving planning and increasing transparency.
Campaign automation allows you to model a campaign, and once the process model is triggered, no further manual intervention is necessary. Response to a particular step can be immediate. Alternatively you can set up a batch response, for example, carried out either at periodic intervals or once a certain number of responses have been collected.
for using multiple channels in automation u need to look into this:
Campaign Automation in the Different Channels
Campaign automation allows you to integrate the following business scenarios into the modeling of an automated marketing campaign:
      Interaction Center
      Survey
      Internet Sales; Business-to-Consumer or Business-to-Business
For more information about the prerequisites for using campaign automation in each of these scenarios, see Customizing for Customer Relationship Management by choosing   Marketing   Marketing Planning and Campaign Management   Campaign Automation   Campaign Automation in the Different Channels.
just create target group for the every channel
same target group should be there ,then u can use the campaing elemsnts for ur purpose
this way u will be able to do campaign automation using diff comm. channels
best regards
ashish

Create tasks from campaign execution

Hi experts,
we have the requirement to create tasks through campaihn execution.
Unfortunately it seems that when customizing the communication channnel in spro the channel "create contacts" does not allow to create activities in form of tasks.
Is there another possibility to create tasks through campaign execution?
I think this not an unusual requirement, so I am wondering if you can help me with this issue.
Thanks a ton and kind regards
Hannes

Hi Hannes,
Did you try to overrule that via the BAdI Enhanced Creation of Business Transactions
you can find that BAdI in SPRO --> CRM --> Marketing --> Marketing Planning and Campaign Management --> Campaign Execution --> Business Add-Ins --> BAdI: Enhanced Creation of Business Transactions
there is a method called MODIFY_ACTIVITY_OBJ
This will be called during creation. Maybe you can overrule the transaction type and object type there.
KR,
Micha

Campaign execution not send emails for contact persons

Hi All!
I'm facing a problem with Campaigns (communication medium - E-mail): Those are the steps i'm following:
1.Start the campaign, and on the "campaign: Schedule job" screen, i choose "immediately". If i look at the campaign details after scheduled the job, the status is now "job started".
2. To check wich mails were sent, I also had a look at the business partner account that belongs to the target group used. On the "Interaction History" block, there is a line: "Outgoing Email" - on the details of this outgoing email I can see the "To" (Receivers). And here, I have emails from the business Partner contact persons and from the business partner itself (the email that is on the header level of the business partner account, on the "main address and communication data" area). So far so good. That's exactly what i need but,
3. If i go to the tcode, i only have a send request for the business partner itself and none for his contact persons (although those emails are on the "To" line for the interaction history).
I'm working on the Webclient UI, of the CRM 7.0
Does someone knows why the emails are not being sent also for the contact persons?
Thanks in advance.
Inê

I have achieved this by implementing the BADI : CRM_MKT_ADR_SEARCH
In this BADI's method : CHANGE_SEARCH_RESULTS you can modify the data which is being sent back to system for campaign execution.
NOTE: I am using Address Independent Communication Data of Business Partner
Below is my sample code for contact person email :
data: wa_bp_cp_channel type crmt_bp_cp_channel.
field-symbols: <fs_bp_cp_channel> type crmt_bp_cp_channel.
types: begin of ty_cp,
          partner type but000-partner,
          address type but000-addrcomm,
         end of ty_cp,
         begin of ty_bpcp,
           partner1 type but051-partner1,
           partner2 type but051-partner2,
         end of ty_bpcp.
data: it_cp type table of ty_cp,
        wa_cp type ty_cp.
data: it_bpcp type table of ty_bpcp,
        wa_bpcp type ty_bpcp.
data: it_bp type table of ty_cp,
        wa_bp type ty_cp.
read table ct_bp_cp_channel into wa_bp_cp_channel with key com_channel = '03'.
if sy-subrc = 0.
    select partner addrcomm
      from but000
        into table it_cp
          for all entries in ct_bp_cp_channel
            where
              partner = ct_bp_cp_channel-cp_number.
    select partner1 partner2
      from but051
        into table it_bpcp
          for all entries in ct_bp_cp_channel
            where
              partner1 = ct_bp_cp_channel-bp_number.
    if it_bpcp[] is not initial.
      select partner addrcomm
        from but000
          into table it_bp
            for all entries in it_bpcp
              where
                partner = it_bpcp-partner2.
    endif.
    sort it_cp by partner.
    sort it_bp by partner.
    sort it_bpcp by partner1.
    loop at ct_bp_cp_channel assigning <fs_bp_cp_channel> where com_channel = '03'.
      read table it_cp into wa_cp with key partner = <fs_bp_cp_channel>-cp_number binary search.
      if sy-subrc = 0.
        <fs_bp_cp_channel>-addrnumber = wa_cp-address.
        clear <fs_bp_cp_channel>-bp_number.
        clear <fs_bp_cp_channel>-bp_guid.
      else.
        read table it_bpcp into wa_bpcp with key partner1 = <fs_bp_cp_channel>-bp_number binary search.
        if sy-subrc = 0.
          read table it_bp into wa_bp with key partner = wa_bpcp-partner2 binary search.
          if sy-subrc = 0.
            <fs_bp_cp_channel>-addrnumber = wa_bp-address.
            clear <fs_bp_cp_channel>-bp_number.
            clear <fs_bp_cp_channel>-bp_guid.
          endif.
        endif.
      endif.
    endloop.
endif.

Communication medium and communication method

Hello,
Please someone please explain to me the difference between a communication medium and a communication method...
For example, the communication medium e- mail is the one that I choose in the channels tab on the marketing planner, how do the communication method I assign to this communication medium affect the procedure? and how do a transaction I assign to this communication method affect the procedure too.
thanks for you're replays
Iris

Hi Iris,
Each communication medium consists of one or more communication methods together with a priority that you assign to a communication method.
Example
You could create the communication medium Phone/E-mail/Fax. The description you use is down to you, but for ease of use, it makes sense to name the communication medium according to the communication methods it contains. The communication method defines the means by which business partners belonging to a target group are informed about the content of a campaign (by E-mail, mail, fax,...).

Parallel Task Error resolution for Marketing Campaign Load

Hi,
During a Marketing campaign load, we encountered the "Parallel Task Error".
Description of error:
Error/Warning : Error invoking service 'Mktg Data Load Service', method 'CampaignLoad' at step 'Load Segment Tree Cells/Segments'.(SBL-BPR-00162)*
+*
One or more of the parallel tasks may have encountered an error. Any queued tasks that were scheduled to follow the failed task have been cancelled.(SBL-MKT-00453)*
Further investigation revealed that the unique constraint on the S_CAMP_CON table was not being met. As per a suggestion by one of the Oracle Support Web's SR, they had asked to change the value of the field 'Token Number' (in the load file format) to a randomly generated number using the formula:
CAST((RCOUNT(1) + 001) as varchar(40)) || '001')
However, the issue arises when we assign more than one nodes of a segment tree to a campaign. Due to this, the token number would be repetitive between records of the two nodes.
Hence, to overcome this error, instead of defaulting the value of Token Number to a system generated field, or using the above function, we made it default to a unique value (for example: account id), coming from a database column. This way we made sure that the token number is unique for all the records being loaded by the campaign.
This resolved the error, however we would like to confirm if this is the right approach? Can someone let us know if there is any other solution to avoid the error?
Thanks in advance

Hi,
During a Marketing campaign load, we encountered the "Parallel Task Error".
Description of error:
Error/Warning : Error invoking service 'Mktg Data Load Service', method 'CampaignLoad' at step 'Load Segment Tree Cells/Segments'.(SBL-BPR-00162)*
+*
One or more of the parallel tasks may have encountered an error. Any queued tasks that were scheduled to follow the failed task have been cancelled.(SBL-MKT-00453)*
Further investigation revealed that the unique constraint on the S_CAMP_CON table was not being met. As per a suggestion by one of the Oracle Support Web's SR, they had asked to change the value of the field 'Token Number' (in the load file format) to a randomly generated number using the formula:
CAST((RCOUNT(1) + 001) as varchar(40)) || '001')
However, the issue arises when we assign more than one nodes of a segment tree to a campaign. Due to this, the token number would be repetitive between records of the two nodes.
Hence, to overcome this error, instead of defaulting the value of Token Number to a system generated field, or using the above function, we made it default to a unique value (for example: account id), coming from a database column. This way we made sure that the token number is unique for all the records being loaded by the campaign.
This resolved the error, however we would like to confirm if this is the right approach? Can someone let us know if there is any other solution to avoid the error?
Thanks in advance

Activity Generation on Campaign Execution

Is there a way to create an activity for every business partner in a target group when the campaign is executed? For example, if we are sending an e-mail campaign to a target group of 10 people, I want to have an activity created for each of the 10 people stating that the campaign was sent to them.
Thanks!
Darcie

Hi Darcie ,
To generate activities for each member of the target group just assign a transaction to the communication medium.
Follow the steps below:
1. In the communication medium cutomizing (CRM->Marketing->Marketing Planning and Campaign Management-> Campaign Execution-> Define Communication Medium) you can assign the activity transaction for your communication medium at the second level.
2. If this communication medium is assigned to your campaign, Everytime an outbound mail is triggered by your campaign to a member of the target group an activity using the transaction type specified in the customizing is created.Hence if there are 10 members in your target group 10 activities will be created.
Regards,
Shalini Chauhan

Automatic Activity Creation during the Campaign Execution

Hi Experts,
I have the following requirement.
If I run a campaign then a corresponding activity should be created in the CRM system.
Ex; If a mail Invitation to a Tradeshow is sent to 10 customers then 10 Activities should be created for each of the 10 Customers.
Does anyone know how to achieve this.
We are using SAP CRM 2007
Cheers,
Arun

Hi,
First create Activity Template for activity.
Under communication medium define followings:
Communication Medium: ZXXX - Email/Activities
Communication Methods and Transaction Types
Priority 7 - () Generate Contact - assign Transaction type (Activity Template)
Define Communication Methods for BP-Determined
3 Internet Mail (SMTP)
7 Generate Contact - assign Transaction type (Activity Template)
During Campaign creation under Channel you need to fill 'Email Form' assignment
also fill Activity template.
Once Campaign ready for execution, click on button, it will send email and also create activities using template for those BPs included in segment.

Job erroneous executing Marketing Campaign

Hi,
I have done some configuration around communication mediums. One works one doesn't.
The one that doesn't work, when I execute the campaign I get in the long text:
You want to start campaign execution using the open channel. The communication medium does not contain any other channels that can be started with lower priority. Furthermore, there is no active implementation of the open channel in the system.
They are both based on the same transaction type. The only difference is one is 'Open Channel' which is the erroring one.
The other is 'Internet mail SMTP).
The long text mentions active implementation of the open channel.
Does anyone know what needs to be done to activate this?
Many Thanks
David

hi
what u have asked for is really a real time requirement and it can easily be achieved in two ways:
one way is to do as we usually do in campaign that as soon as the campaign element is changed we again assign the target group to it manually but u want that thing to be done in background,
so u can achieve this thing through workflow,there u need to make a custom method in which u can import the campign elements u want to use to assign the target group to them
and then u can use that method in workflow as task and that task should be made as background task,ur purpose will be solved,as sson as ur campaign element is changed the new campaign element which is identified at run time will be retrieved and target group will be assigned to it.
i have achieved similar requirement in our Lead case.and its amazingly resolved
best regards
ashish

Really aggressive marketing campaign for creative cloud

today my Lightroom informed me that there is an update, and asked me if I would like to download the update. I answered "yes" and was taken to the Adobe website. But, instead of being taken to the Adobe Lightroom download page as has happened with all of the previous updates, this time I was taken to a page about creative cloud. I don't want creative cloud. I only want to update my desktop version. So I tried clicking on the way for the desktop version, which is hidden away down in the bottom right corner of the screen. And that takes me to create a cloud. So I tried going to downloads for Lightroom. And I get taken to creative cloud.
I eventually had to call up Adobe on the phone in order to be able to update my desktop version of Lightroom. I let the agent I spoke with know it was very annoying to be subject to this obviously aggressive marketing campaign for creative cloud. When we were done with the call I thanked him for helping me do on the phone what I couldn't do on the website. I also let him know that it seems like Adobe is trying very hard to steer people to be creative cloud option and away from the desktop option. I also let him know that if Adobe ever does away with the desktop version and the creative cloud version is the only alternative I am gone as a customer. I will use Apple photos or some other product. I will not be forced into a subscription-based service against my will.
Greg

Have followed up with the customer via email. Working to resolve the problem.

Letter Communication Method in Marketing Campaign Execution

Similar Messages

Maybe you are looking for