Marketing Campaigns using SMS

Hi,
Has anyone ever configured CRM to use SMS for Marketing campaigns?
Is there any useful documentation on it?
I have the best practice guides but there is no mention of how to do this.
Any help/advice appreciated.
David

David,
There are several drawbacks with the standard functionality that you will encounter:
- SAPconnect only supports HTTP url posting or RFC destination setup (which means you need a third party server program)
- The mail forms do not impose a limitation on the length of messages
- Target groups do not check if the person has a mobile number.
If you look at SMS gateway providers they normally allow use via web service or SMPP. If you plan on doing "bulk" campaigns where you will generate multi-thousand messages a month then you need to use one of these options. SMPP is a binary protocol that is way too complicated for a business application to implement. So web services is your best bet.
If we used mostly standard CRM functionaliy we would do the following for SMS:
- Use the segment builder to handle our target groups
- Use the personalized mail functionality
- Use the open channel exits for segment execution to handle the communication to SMS gateway.
Now keep in mind that for SMS campaigns this is going to be cubersome, and not going to provide all the mobile marketing functionality you need. It still appears that even for CRM 52/2007 that mobile marketing is not really fully addressed in the solution with several major gaps.
We ended up going down a custom route, because the segment builder was not-user friendly and unstable in CRM 40 and the mail form technology did not meet our needs for sending messages and creating template based scenarios. We still make use of the CRM business partner master for the distribution.
If you have any further questions on doing SMS campaigns with CRM, please let me know. This is one area where I have spent some extensive research. If you are looking for SMS gateway providers in the US, I can also provide some names based on our previous research.
Thank you,
Stephen

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There are several drawbacks with the standard functionality that you will encounter:
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<<Text removed>>
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